As the exclusive retail partner of Audi cars in Singapore, Premium has grown from strength to strength since its incorporation in 1999.

Setting off as an official automotive distributor, Premium has since diversified and began operations across multiple subsidiaries relating to leasing, pre-owned vehicles, aftersales services, body and paint works – providing a one-stop solution for the growing mobility and transport needs.

With the diversified business establishments, Premium is committed to providing all customers with quality products, exceptional services and personalized solutions – fully in line with the company’s vision to become the trusted partner in the industry.

Vision


Founded on passion, ambition and family values, we stay true to these principles till this day. We constantly strive to deliver the finest experience through our products, services, and the competencies of our teams.


We are constantly advancing the business processes in view of the bigger objective of our company’s initiatives in achieving business efficacy and efficiencies. We continuously challenge ourselves to be an adaptive entity that encompasses growing and diverse needs of the urban community.

Mission


As one of the leading organisations in the industry, Premium believes in constant progression through innovation and professionalism, and setting new benchmarks that evince confidence in our entity.

1. To be the trusted and preferred mobility partner while growing and delivering the promise of the brands we represent

2. To foster trust and long-term relationships with our customers and partners through professional dealings and impeccable quality and assurance in our products and services

3. To cultivate ideas and nurture aspirations in our team, making them proud to be part of our organisation

4. To optimize sustainability and conduct social responsibility